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Issue #029: Negative Terms
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- January 12, 2005 Issue #029 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "Negative Terms" ~ SearchReturn // -- CONTINUING DISCUSSION -- // "Big Brand Spam" ~ Stacy Williams // -- ESSENTIAL NEWS -- // "Google Analytics Restart" ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> TOPIC: NEGATIVE TERMS "You can get optimization help from search engine advertising reps to add keywords, but you will never get help optimizing your negative terms. You have to do that on your own." From: Debra Mastaler Can you elaborate on what 'negative terms' are? How are they used and when are they effective? I know next to nothing about PPC, strictly a link chick here which is why I ask. Debra. ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: BIG BRAND SPAM From: Stacy Williams The topic of big brands getting away with spammy sites on Google was discussed in this month's issue of SearchEngineNews.com (by Planet Ocean). It referred to a technical report recently written by two Yahoo! engineers with some Stanford computer science professors, which is available here (PDF): http://www.searchreturn.com/digest/refs029.shtml I have not waded through the technical report myself, but SearchEngineNews did a nice job of summarizing it. In a nutshell, it said that the search engines compare the ratios of "good links" pointing to a Web page to the proportion of "spam links" pointing to a Web page. If it has a high proportion of "good links," it may be whitelisted. If it has a high proportion of "spam links," it may be blacklisted. The blacklisting part is common knowledge, but apparently this new theory is that whitelisted sites can get away with more spammy behavior in general than other sites may be allowed to get away with. Getting links from whitelisted sites is particulary important. I'm sure I've way, way oversimplified this, so anyone interested in the details should definitely go to www.SearchEngineNews.com or the PDF link above. Happy reading! Stacy Williams Prominent Placement Strategic Search Marketing http://www.prominentplacement.com ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Google Analytics Restart http://www.google.com/analytics/progress.html Essentials: Google Analytics (formerly Urchin) was deluged with requests after announcing it is available completely free. They had to stop accepting new users over the last 5 weeks to better prepare for the situation. In the meantime, many have complained that trust is too serious a factor, and it is why they will pass on using the tracking tool when they advertise with AdWords. Still, it is wise to become familiar with Google Analytics while many will use it simply because it is available without cost. ----------------------------------------------------------------- Essential Headlines: http://www.searchreturn.com/newsworthy.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------