Handpicked Search Industry Headlines And Posts
Issue #022: Local Search Marketing
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SearchReturn Discussion List
"Understanding Internet Search Technology"
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December 15, 2005 Issue #022
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.....IN THIS DIGEST.....
// -- NEW DISCUSSION -- //
"Local Search Marketing"
~ SearchReturn Member
// -- ESSENTIAL NEWS -- //
"October Search Stats"
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==> TOPIC: LOCAL SEARCH MARKETING
From: SearchReturn Member
I have a potential client who is a dentist. He keeps heckling me
about setting up a website, but he is not convinced it will bring
in leads and make sales. Obviously, it is a local market he is
after, and I recommended PPC to start and wait on any time
intensive natural SEO. Are there any resources which show user
stats for his industry? Any hardcore data I can show him that
will assuage his trepedation about jumping online?
Meanwhile he is spending 1000/mo on 1-800-dentist. Its clear to
me that a website is his best option, I need some data to prove
it.
Anonymous Comment
SearchReturn Member
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// -- ESSENTIAL NEWS -- //
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==> October Search Stats
http://blog.searchenginewatch.com/blog/051214-180330
Essentials: Search is up. No ranking changes in marketshare from
the top engines. Impressive gains for smaller player Teoma/Ask
continue.
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