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Issue #022: Local Search Marketing

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlev Johnson                                       SearchReturn
               http://www.searchreturn.com
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December 15, 2005                                      Issue #022
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                   .....IN THIS DIGEST.....

// -- NEW DISCUSSION -- //

          "Local Search Marketing"
                    ~ SearchReturn Member

// -- ESSENTIAL NEWS -- //

          "October Search Stats"

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// -- NEW DISCUSSION -- //

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==> TOPIC: LOCAL SEARCH MARKETING

From: SearchReturn Member 

I have a potential client who is a dentist. He keeps heckling me
about setting up a website, but he is not convinced it will bring
in leads and make sales. Obviously, it is a local market he is
after, and I recommended PPC to start and wait on any time
intensive natural SEO. Are there any resources which show user
stats for his industry? Any hardcore data I can show him that
will assuage his trepedation about jumping online?

Meanwhile he is spending 1000/mo on 1-800-dentist. Its clear to
me that a website is his best option, I need some data to prove
it.

Anonymous Comment
SearchReturn Member

 

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// -- ESSENTIAL NEWS -- //

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==> October Search Stats

http://blog.searchenginewatch.com/blog/051214-180330

Essentials: Search is up. No ranking changes in marketshare from
the top engines. Impressive gains for smaller player Teoma/Ask
continue.

 

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