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Issue #018: Click-to-Call

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlev Johnson                                       SearchReturn
               http://www.searchreturn.com
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November 22, 2005                                      Issue #018
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //

          "Google Click-to-Call"
          "Google Fantasy"
          "TiVo Does Search Advertising"
          "Danny Has Suggestions for Matt"
          "WebmasterWorld Robot Ban"
          "Online Holiday Sales Up"
          "Google Online Agency"

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// -- ESSENTIAL NEWS -- //

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==> Google Click-to-Call

http://blogs.zdnet.com/Google/?p=38

Essentials: Google is testing a way to connect advertisers with
search users. When a phone icon appears in AdWords listings, a
search user can click it to supply their phone number. Google
will call the user and connect them with the advertiser. No
calling costs are incurred unless a mobile carrier is involved.
As the reference suggests, the partnership may include AOL. If
true, it means the pay-per-call component could be powered by
Ingenio. Ingenio's strength lies in mass appeal to local
advertisers. Pay-per-call advertisers do not even need a website.

 

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==> Google Fantasy

http://www.pbs.org/cringely/pulpit/pulpit20051124.html

Essentials: Robert Cringley adds to his unfolding fantasy about
what Google's plans are. With his usual witty remarks on fact,
mixed with grand vision, (some of which may actually play out in
reality), noteworthy items include a Google "box" that connects
home electronics devices. The Google datacenter also goes mobile,
housed in shipping containers fully deployable as a secondary
Internet. Dark fiber comes to life in this dream.

 

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==> TiVo Does Search Advertising

http://blog.searchenginewatch.com/blog/051128-124437

Essentials: TiVo has shown their users consume a little more
television than non-users. TiVo users are exposed to more
advertising, and ads can still brand users who skip ads with
images that are seen despite fast forwarding. TiVo is a connected
device, and therein lies its real strength. If TiVo encourages
users to select their advertising, shouldn't TiVo insert a user's
choices into slots during regular programming? Wouldn't users
be inclined to watch full length advertising again? What would
you pay for keywords in a Sponsored Listing program for TiVo?

 

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==> Danny Has Suggestions for Matt

http://blog.searchenginewatch.com/blog/051128-142010

Essentials: Matt Cutts blogs some funny findings in his quest to
squash search engine spam. Illuminating the double standard,
Danny points out that spammers can always just advertise with
Google AdWords. It's not perfect, but Yahoo! has an editorial
process that limits spam advertising. The beta MSN AdCenter
subjects advertisers to editorial review before publishing ads
too. If Google sells spam advertising, then regretful users do
not have "a great explanation for a reinclusion request." Will
Google ever turn away the revenue, or will they keep leading
search users to spam and look the other way?

 

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==> WebmasterWorld Robot Ban

http://blog.searchenginewatch.com/blog/051128-161606

Essentials: In a tough call, Brett decided to ban all robots from
WebmasterWorld. There were large numbers of pages indexed, which
quickly dropped to near nothing. Search traffic must have
plummeted, but great user loyalty guarantees Brett long lasting
post activity. Among the reasons for his ban is difficulty with
managing a large number of robots, and distinguishing their IPs.
We think he might have held onto the big engines so users can
access pages in the manner they are used to, (search at WMW is
not currently effective, and users prefer to use search engines
for locating topics at the site), and we wish Brett the best with
his efforts to regain the control he desires.

 

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==> Online Holiday Sales Up

http://www.searchreturn.com/digest/refs018.shtml

Essentials: Thirty-two percent jump in online sales over last
year, comprising 7.7% of total Visa sales in the two days
following Thanksgiving. The US Holiday shopping season is
expected to peak earlier than normal, due to merchants expecting
lower overall spending. Many believe high consumer debt will
limit sales in a climate of high-priced petrol. Merchants will
use promotions early to attract spending before it subsides. This
can help online sales, where the price of petrol has little to do
with consumer behavior, and gifts can be shipped directly.

 

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==> Google Online Agency

http://blog.searchenginewatch.com/blog/051125-094530

Essentials: Google is looking at a hiring area that appears to
support serious comittment to print advertising sales.

 

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