----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- November 22, 2005 Issue #017 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "Thanksgiving" ~ SearchReturn // -- ESSENTIAL NEWS -- // "Search Growth" "Search Engine Influence Study" "Classifying Spam" "MSN Search Quote" "Froogle Not Ready" "B2B Marketers Prefer CPC" "Andrei Broder Joins Yahoo" "Dipsie Launches Beta Test" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- Hello everyone, Just a quick note to wish our American readers a very happy Thanksgiving. For readers outside America, our publishing schedule will resume next Tuesday. Thanksgiving is the American holiday where turkey is consumed en masse, along with a whole host of other fall and winter harvest foods. There are ball games Thursday that would otherwise be played on the weekend. Best wishes, SearchReturn ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Search Growth Two references: http://www.searchreturn.com/digest/refs017.shtml Essentials: Email continues as the core of online activity, and more time is spent with email than at a search engine. But search has long been the next most popular Internet activity and is gaining ground on email. Search is more targeted and of particular interest during a user's buying cycle Internet session(s). ----------------------------------------------------------------- ==> Search Engine Influence Study http://arxiv.org/abs/cs.CY/0511005 Essentials: A controversial finding that search engine influences lend more potential to new sites getting visits than entrenched popular ones than previously thought. The anti-sandbox finding. Critics warn of bad input data. ----------------------------------------------------------------- ==> Classifying Spam http://blog.outer-court.com/archive/2005-11-17-n52.html Essentials: "Usually the technique is the category: hidden text, cloaking, doorway pages, etc. Some categories show a lot more effort and intent and those are usually more serious." ----------------------------------------------------------------- ==> MSN Search Quote http://www.webguerrilla.com/conferences/back-from-vegas/ Essentials: Greg Boser quotes Eytan Seidman of MSN Search as saying that MSN Search initially was "quite possibly the worst search engine ever built." Microsoft is, afterall, a 3.0 company. ----------------------------------------------------------------- ==> Froogle Not Ready http://www.searchreturn.com/digest/refs017.shtml Essentials: Google's Froogle is seen as out of shape for the upcoming shopping season, a new feature was added to results today that helps searchers locate local brick-and-mortar matches. ----------------------------------------------------------------- ==> B2B Marketers Prefer CPC http://www.netb2b.com/article.cms?articleId=26137 Essentials: Ads are sold CPM (impression based pricing) but in the B2B space, marketers are catching on that via search engines, they can cut their costs tremendously with CPC. B2B traffic tends to be far below the relative numbers that drive higher costs typical of CPC advertising in other markets. Used to CPM pricing, search is a bargain for the B2B players that discover it. ----------------------------------------------------------------- ==> Andrei Broder Joins Yahoo http://blog.searchenginewatch.com/blog/051118-122544 Essentials: Congratulations to both Andrei and Yahoo!. ----------------------------------------------------------------- ==> Dipsie Launches Beta Test http://www.searchreturn.com/digest/refs017.shtml Essentials: In preparation for a subscription search service next year, Dipsie is in beta test mode. The startup claims a deeper crawler, though more than that is necessary to provide quality search service. ----------------------------------------------------------------- Essential Headlines: http://www.searchreturn.com/newsworthy.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2005 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------