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Issue #017: Search Growth

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlev Johnson                                       SearchReturn
               http://www.searchreturn.com
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November 22, 2005                                      Issue #017
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                   .....IN THIS DIGEST.....

// -- MODERATOR COMMENT -- //

          "Thanksgiving"
                  ~ SearchReturn

// -- ESSENTIAL NEWS -- //

          "Search Growth"
          "Search Engine Influence Study"
          "Classifying Spam"
          "MSN Search Quote"
          "Froogle Not Ready"
          "B2B Marketers Prefer CPC"
          "Andrei Broder Joins Yahoo"
          "Dipsie Launches Beta Test"

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// -- MODERATOR COMMENT -- //

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Hello everyone,

Just a quick note to wish our American readers a very happy
Thanksgiving. For readers outside America, our publishing
schedule will resume next Tuesday. Thanksgiving is the American
holiday where turkey is consumed en masse, along with a whole
host of other fall and winter harvest foods. There are ball games
Thursday that would otherwise be played on the weekend.

Best wishes,
SearchReturn

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// -- ESSENTIAL NEWS -- //

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==> Search Growth

Two references:

http://www.searchreturn.com/digest/refs017.shtml

Essentials: Email continues as the core of online activity, and
more time is spent with email than at a search engine. But search
has long been the next most popular Internet activity and is
gaining ground on email. Search is more targeted and of
particular interest during a user's buying cycle Internet
session(s).

 

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==> Search Engine Influence Study

http://arxiv.org/abs/cs.CY/0511005

Essentials: A controversial finding that search engine influences
lend more potential to new sites getting visits than entrenched
popular ones than previously thought. The anti-sandbox finding.
Critics warn of bad input data.

 

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==> Classifying Spam

http://blog.outer-court.com/archive/2005-11-17-n52.html

Essentials: "Usually the technique is the category: hidden text,
cloaking, doorway pages, etc. Some categories show a lot more
effort and intent and those are usually more serious."

 

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==> MSN Search Quote

http://www.webguerrilla.com/conferences/back-from-vegas/

Essentials: Greg Boser quotes Eytan Seidman of MSN Search as
saying that MSN Search initially was "quite possibly the worst
search engine ever built." Microsoft is, afterall, a 3.0 company.

 

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==> Froogle Not Ready

http://www.searchreturn.com/digest/refs017.shtml

Essentials: Google's Froogle is seen as out of shape for the
upcoming shopping season, a new feature was added to results
today that helps searchers locate local brick-and-mortar matches.

 

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==> B2B Marketers Prefer CPC

http://www.netb2b.com/article.cms?articleId=26137

Essentials: Ads are sold CPM (impression based pricing) but in
the B2B space, marketers are catching on that via search engines,
they can cut their costs tremendously with CPC. B2B traffic tends
to be far below the relative numbers that drive higher costs
typical of CPC advertising in other markets. Used to CPM pricing,
search is a bargain for the B2B players that discover it.

 

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==> Andrei Broder Joins Yahoo

http://blog.searchenginewatch.com/blog/051118-122544

Essentials: Congratulations to both Andrei and Yahoo!.

 

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==> Dipsie Launches Beta Test

http://www.searchreturn.com/digest/refs017.shtml

Essentials: In preparation for a subscription search service next
year, Dipsie is in beta test mode. The startup claims a deeper
crawler, though more than that is necessary to provide quality
search service.

 
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