----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- November 03, 2005 Issue #012 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- NEW DISCUSSION -- // "Search Work Referral System" ~ Andrew Goodman ~ Moderator Comment // -- CONTINUING DISCUSSION -- // "Google" ~ Jennifer Laycock // -- ESSENTIAL NEWS -- // "Yahoo! Index Update" "AdWords Keyword Tool Update" "Jagger 3 Just Days Away" "Behavioral Targeting Heats Up" "Microsoft Not Live" ----------------------------------------------------------------- // -- NEW DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: SEARCH WORK REFERRAL SYSTEM From: Andrew Goodman I'm sure most of the consultants on this list have worked on trying to figure out what to do with leads they can't or shouldn't handle. Companies may have specific partners they send certain biz to, etc. I'm finding I'm getting a wider and wider diversity of "can't handles" lately (especially smaller jobs), and it presents several problems, because I hate letting leads go begging completely and I hate seeing clients just wandering off not getting appropriate help. Problem 1: Don't want to offend senior industry people with leads for small jobs; Problem 2: Want to keep it discreet, but when nobody comes to mind, there is only so much you can do behind the scenes; And so forth. What I'm wondering is if anyone has a strategy they've seen others use to tap into some online resource, job exchange, etc., to find appropriate consultants particularly those willing to take on the smaller jobs. Ideally this would not be random blind experience that changes every time, but a way of finding a short list of those who could be counted on to at least take a look at a prospect's request and hopefully fulfil it. I realize there are a ton of online outlets & avenues for such activity, but I'm looking to shorten my search with suggestions from the group. Note - I'm not suggesting we do this kind of transacting on SearchReturn! Thanks d. and all! Looks like SearchReturn is off to a great start. Andrew -- Andrew Goodman Page Zero Media Author, Winning Results with Google AdWords (McGraw-Hill, Sept. 2005) Moderator Comment: If you'd like to see SearchReturn provide a search work referral system, it would be powered by the site; not the Digest. Send an email to: or use the site feedback mechanism to voice any interest. Stay tuned. ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: GOOGLE "A pair of stories last weekend about Google treading on the turf that belongs to traditional marketers." From: Jennifer Laycock The Wall Street Journal and New York Times articles are interesting, but I can't help but wonder if this whole "Google is Omnipotent" concept is going a bit far. Seriously folks... just because Google has said they might like to try something, doesn't mean that they can magically change it up and make it better than anyone else has ever dreamed of. It just seems a little premature to announce that the sky is falling... AdWords is undoubtedly an amazing success, but it didn't put Overture/Yahoo! out of business. Gmail is quite popular, but folks still use other email clients. There's a difference between touting a creative company's ability to innovate change, and believing that they have the power to put everyone else out of business simply by moving into a new arena. Even Microsoft doesn't have that kind of all-reaching power. Anyone remember how Microsoft was going to turn our TVs into Internet browsers and put all the ISPs out of business? My point is that while I think it's possible that Google could establish a dominance in future media spaces like, those that will be offered alongside DVR and Tivo style systems, I'm just not sure I buy the idea that Google can walk in and change up traditional advertising mediums that have been in place for decades. More pointedly, I'm not sure that they can change it up in a big enough way that they can actually threaten the jobs of traditional media buyers. Creating something new that works and changing up something that already works to make it better are two totally different things. Just because they've done the former successfully doesn't mean they can do the latter. Jennifer Laycock Editor-in-Chief Search Engine Guide http://www.searchengineguide.com ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Yahoo! Index Update http://www.ysearchblog.com/archives/000208.html Essentials: Changes have occured, with more underway as the engineers adapt to feedback over the next few days. ----------------------------------------------------------------- ==> AdWords Keyword Tool Update http://www.searchreturn.com/digest/refs012.shtml Essentials: Two noteworthy additions available by a drop-down menu choice (Keyword Popularity). Search Volume is now indicated along with Advertiser Competition, both displayed as green meters similar to the Toolbar PageRank meter. ----------------------------------------------------------------- ==> Jagger 3 Just Days Away http://www.searchreturn.com/digest/refs012.shtml Essentials: "It's possible that it might be visible by Friday or this weekend." ----------------------------------------------------------------- ==> Behavioral Targeting Heats Up http://www.searchreturn.com/digest/refs012.shtml Essentials: Pushing the privacy line with post search behavior targeting heating up. "By spring of next year, MSN intends to add behavioral segments to the mix." Note that Claria is the new name of nefarious Gator AdWare. ----------------------------------------------------------------- ==> Microsoft Not Live http://news.com.com/2061-11199_3-5928240.html Essentials: An excercise in patience: Tons of company fanfare, yet the "live" site is practically barren. Google Base is also not up at this time, despite a working login. ----------------------------------------------------------------- Essential Headlines: http://www.searchreturn.com/newsworthy.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2005 Disa Johnson. 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