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Issue #012: Yahoo! Update

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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November 03, 2005                                      Issue #012
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                   .....IN THIS DIGEST.....

// -- NEW DISCUSSION -- //

         "Search Work Referral System"
                 ~ Andrew Goodman
	                 ~ Moderator Comment

// -- CONTINUING DISCUSSION -- //

         "Google"
                 ~ Jennifer Laycock

// -- ESSENTIAL NEWS -- //

         "Yahoo! Index Update"
         "AdWords Keyword Tool Update"
         "Jagger 3 Just Days Away"
         "Behavioral Targeting Heats Up"
         "Microsoft Not Live"

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// -- NEW DISCUSSION -- //

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==> TOPIC: SEARCH WORK REFERRAL SYSTEM

From: Andrew Goodman 

I'm sure most of the consultants on this list have worked on
trying to figure out what to do with leads they can't or
shouldn't handle. Companies may have specific partners they send
certain biz to, etc. I'm finding I'm getting a wider and wider
diversity of "can't handles" lately (especially smaller jobs),
and it presents several problems, because I hate letting leads go
begging completely and I hate seeing clients just wandering off
not getting appropriate help.

Problem 1: Don't want to offend senior industry people with leads
for small jobs;

Problem 2: Want to keep it discreet, but when nobody comes to
mind, there is only so much you can do behind the scenes;

And so forth.

What I'm wondering is if anyone has a strategy they've seen
others use to tap into some online resource, job exchange, etc.,
to find appropriate consultants particularly those willing to
take on the smaller jobs. Ideally this would not be random blind
experience that changes every time, but a way of finding a short
list of those who could be counted on to at least take a look at
a prospect's request and hopefully fulfil it.

I realize there are a ton of online outlets & avenues for such
activity, but I'm looking to shorten my search with suggestions
from the group.

Note - I'm not suggesting we do this kind of transacting on
SearchReturn!

Thanks d. and all! Looks like SearchReturn is off to a great
start.

Andrew

--
Andrew Goodman
Page Zero Media
Author, Winning Results with Google AdWords
(McGraw-Hill, Sept. 2005)

Moderator Comment: If you'd like to see SearchReturn provide a
search work referral system, it would be powered by the site; not
the Digest. Send an email to:



or use the site feedback mechanism to voice any interest.

Stay tuned.

 

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// -- CONTINUING DISCUSSION -- //

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==> TOPIC: GOOGLE

"A pair of stories last weekend about Google treading on the turf
that belongs to traditional marketers."

From: Jennifer Laycock 

The Wall Street Journal and New York Times articles are
interesting, but I can't help but wonder if this whole "Google is
Omnipotent" concept is going a bit far. Seriously folks... just
because Google has said they might like to try something, doesn't
mean that they can magically change it up and make it better than
anyone else has ever dreamed of. It just seems a little premature
to announce that the sky is falling...

AdWords is undoubtedly an amazing success, but it didn't put
Overture/Yahoo! out of business. Gmail is quite popular, but
folks still use other email clients. There's a difference between
touting a creative company's ability to innovate change, and
believing that they have the power to put everyone else out of
business simply by moving into a new arena. Even Microsoft
doesn't have that kind of all-reaching power. Anyone remember how
Microsoft was going to turn our TVs into Internet browsers and
put all the ISPs out of business?

My point is that while I think it's possible that Google could
establish a dominance in future media spaces like, those that
will be offered alongside DVR and Tivo style systems, I'm just
not sure I buy the idea that Google can walk in and change up
traditional advertising mediums that have been in place for
decades. More pointedly, I'm not sure that they can change it up
in a big enough way that they can actually threaten the jobs of
traditional media buyers.

Creating something new that works and changing up something that
already works to make it better are two totally different things.
Just because they've done the former successfully doesn't mean
they can do the latter.

Jennifer Laycock
Editor-in-Chief
Search Engine Guide
http://www.searchengineguide.com

 

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// -- ESSENTIAL NEWS -- //

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==> Yahoo! Index Update

http://www.ysearchblog.com/archives/000208.html

Essentials: Changes have occured, with more underway as the
engineers adapt to feedback over the next few days.

 

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==> AdWords Keyword Tool Update

http://www.searchreturn.com/digest/refs012.shtml

Essentials: Two noteworthy additions available by a drop-down
menu choice (Keyword Popularity). Search Volume is now indicated
along with Advertiser Competition, both displayed as green meters
similar to the Toolbar PageRank meter.

 

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==> Jagger 3 Just Days Away

http://www.searchreturn.com/digest/refs012.shtml

Essentials: "It's possible that it might be visible by Friday or
this weekend."

 

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==> Behavioral Targeting Heats Up

http://www.searchreturn.com/digest/refs012.shtml

Essentials: Pushing the privacy line with post search behavior
targeting heating up. "By spring of next year, MSN intends to add
behavioral segments to the mix." Note that Claria is the new name
of nefarious Gator AdWare.

 

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==> Microsoft Not Live

http://news.com.com/2061-11199_3-5928240.html

Essentials: An excercise in patience: Tons of company fanfare,
yet the "live" site is practically barren. Google Base is also
not up at this time, despite a working login.

 

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Copyright 2005 Disa Johnson. All Rights Reserved.
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