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SearchReturn Discussion List
"Understanding Internet Search Technology"
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Moderator: Published by:
Detlef Johnson SearchReturn
http://www.searchreturn.com
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October 25, 2005 Issue #009
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.....IN THIS DIGEST.....
// -- NEW DISCUSSION -- //
"SEO"
~ Kelly Blazes
// -- ESSENTIAL NEWS -- //
"Google Base"
"MSN Search Interview"
"Office Depot vs. Staples"
"Del.icio.us Search"
"Infospace Pay-Per-Call"
"Messenger Sponsored Listings"
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// -- FEATURED POST -- //
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==> TOPIC: SEO
From: Kelly Blazes
Hi Detlef et al,
It is so great that you have resurrected I-Search [SearchReturn]
as the industry desperately needs forums like this. There are a
lot of opinions out there about what the spiders want and I am
just relieved knowing we have this forum to actually find out.
So, thanks a lot!
Speaking of opinions....
I have been engaged in an ongoing conversation w/ another local
SEO who insists on the following best practices for tags:
- Long Meta description tags (up to 500 chars) so the spider can
"pick and choose" what it wants to display. I thought the spider
truncates after 150-200 chars depending on engine. Will spiders
pick and choose from a long Meta description based on keywords or
will they just display the first 150-200 chars (assuming the
engine is actually pulling the Meta description for the listing
as opposed to on page copy)? I asked another SEO and she said
long descriptions work well for XML feeds but I am talking about
static Web pages here - not XML.
- Optimizing comment, abstract tags and other meta tags is good
for SEO??? I thought comment tags went out of favor back in 98.
And abstract tags? I know spiders do not read other Metas other
than keywords and description. Am I missing something here?
I am very interested in what other I-Searchers [SearchReturn
readers] have found and follow re: char length in Meta
description and optimizing "other" tags.
Kelly Blazes
KUMA Interactive
kelly@kumainteractive.com
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// -- ESSENTIAL NEWS -- //
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==> Google Base
http://www.webforce.co.nz/blog/item/google-base.html
Essentials: Three screen captures of a Google test site where
users can post their items that may be included in "the main
Google search index," as well as Froogle, and Google Local.
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==> MSN Search Interview
http://channel9.msdn.com/Showpost.aspx?postid=128677
Essentials: MSN Search engineers discuss the affect of their new
neural network on ranking and dampening typical SEO factors.
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==> Office Depot vs. Staples
http://directmag.com/news/10-24-05-Office-Depot-Staples/
Essentials: The latest in Trademark disputes regarding Sponsored
Search Listings.
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==> Del.icio.us Search
http://del.icio.us/search/
Essentials: Social bookmark and tagging site offers new search
tool.
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==> Infospace Pay-Per-Call
http://dmnews.com/cgi-bin/artprevbot.cgi?article_id=34523
Essentials: "As local search evolves and usage increases on
mobile devices, we expect pay per call to be a critical component
of its success for both consumers and local merchants." Merchants
can benefit from search advertising without operating a website.
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==> Messenger Sponsored Listings
http://www.seroundtable.com/archives/002699.html
Essentials: On the heels of MSN Messenger and Yahoo! Instant
Messenger working together, Microsoft may be testing Sponsored
Listings in the newest versions of their Messenger chat service.
This represents another outlet for ads. Microsoft must be looking
at all angles for publishing ads from their upcoming AdCenter to
catch up with Google's comprehensive dominant ad network.
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Copyright 2005 Detlef Johnson. All Rights Reserved.
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