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Issue #004: Link Building

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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October 6, 2005                                        Issue #004
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //

         "Link Building"
                 ~ Jennifer Laycock

// -- CONTINUING DISCUSSION -- //

         "Link Building"
                 ~ Esoos Bobnar
                 ~ Justilien G

// -- ESSENTIAL NEWS -- //

         "Flat-Fee Search Advertising"
         "Search-based Feed Builder"
         "Flock"
         "AOL To Buy Weblogs"
         "Google Merges Maps & Local"

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// -- FEATURED POST -- //

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==> TOPIC: LINK BUILDING

"I think lots of links flow out of people hanging out and
chatting at conferences."
- Aaron Wall, Digest #003

From: Jennifer Laycock 

I think Aaron hits a key point here...for me, linking is about
useful content, but finding that content can be tough. I sort
through dozens of emails a day from companies wanting links, and
as with most other people, 99% of them get junked. However, I
also read dozens of emails a day from people that I've met at
conference or events, or that have read an article I've written,
or found me in a forum. Many of those have questions, or comments
and simply start a discussion.

Somewhere down the line, once some level of personal relationship
has been built, they may mention something that's link worthy. In
those situations, they almost always get the link. To me, link
building is an extension of business networking and relationship
building. There's no reason that you can't send an email or two
to have a discussion before you suggest/request a link. It takes
a bit more work, but it helps people weed out the good
content/serious requests from the spam/link trading requests.

-Jennifer Laycock
Search Engine Guide

 


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// -- CONTINUING DISCUSSION -- //

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==> TOPIC: LINK BUILDING

From: Esoos Bobnar 

Quality. The page being linked to usually needs to say something
great or be something great.

One my own sites I can be pretty free with the links, but when
someone is paying you to work on their site, you really have a
duty not to mess up their customer's experience by linking to
junk.

Esoos Bobnar
http://www.searchenginenews.com

 


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==> TOPIC: LINK BUILDING

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From: Justilien G 

For a commerical site I operate I rarely even open link exchange
e-mails (which is sad since I manage the Link Building
department at work). Problem with most e-mails are 99% are
template driven and no human thought behind the e-mail. The other
.5% are of no use to my visitors.

I have no issue linking out. In fact, I probably link out more
than I have inbound links (and yes I rank very well). I tend to
create city specific pages for my users with useful resource such
as transportation, newspapers, parks, etc. If a site is useful to
my users I will link out to them from a page they will get
traffic from.

Thanks,
Justilien
http://www.Justilien.com

 


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// -- ESSENTIAL NEWS -- //

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==> Flat-Fee Search Advertising

http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=34292

Essentials: "Restricts the sale of each keyword term at 30 buys,
so most companies are listed in the first or second page of
listings."

 


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==> Search-based Feed Builder

http://www.researchbuzz.org/tools/kebberfegg.pl

Essentials: Spotted and endorsed by Threadwatch.org, useful for
monitoring MSN Search listings and news search at Yahoo! and
Google.

 


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==> Flock

http://www.searchreturn.com/digest/refs004.shtml

Essentials: New browser that aims to change the Web experience.

 


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==> AOL To Buy Weblogs

http://www.paidcontent.org/pc/arch/2005_10_05.shtml#051691

Essentials: Google has laid out plans for AdSense support in
Blogger. What do you suppose AOL's angle is here?

 


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==> Google Merges Maps & Local

http://blog.searchenginewatch.com/blog/051006-000046

Essentials: The natural step of grouping useful features together
is irresistible.

 


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