News: Link Building, Click Fraud, Vint Cerf
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- September 29, 2005 Issue #002 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "Free Passwords" ~ detlev // -- FEATURED POST -- // "Link Building" ~ Debra Mastaler // -- NEW DISCUSSION -- // "Microsoft PPC" ~ Digest "Vint Cerf" ~ Digest // -- CONTINUING DISCUSSION -- // "Watson 2.0" ~ Digest // -- ESSENTIAL NEWS -- // "Yahoo! Keyword Tools" "Traffic Power" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- Want a free 2005 password? Have you ever wondered what's in it for you if you dust off the old keys and give posting a whirl? Write to this list and if we publish your message in any 2005 issue, you get a free password to the SearchReturn member area for the rest of the year. That's a deal! We invite you to post early and post often. Give it a try and see what sticks. Published lurkers get rewarded with a free pass for 2005. That can't be beat. Start a lively thread and you deserve increased access time. Moderators help frame your post so you look good and have a great time while you're at it. The earlier you post, the more access time you're granted. Post now and get free access! ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> TOPIC: LINK BUILDING From: Debra Mastaler What's your link motivation? It's getting hard to build links these days without paying for them, links carry value and people want to be compensated for placing them on their sites. And while I believe content is king and will motivate some to link, I find it has to be really *great* content to inspire a one-way link. So, what motivates you to link to another site? Are you motivated by financial gain or reputation enhancement? Do you only link with friends or will you validate a good resource solely because you're impressed? Debra Mastaler Alliance-Link ----------------------------------------------------------------- // -- NEW DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: MICROSOFT PPC A lot of advertisers are anxious about how Microsoft's entry into the sponsored links arena is going to affect them. Most that have given it a brief thought are prepared to jump in and try it. The interesting angle will be demographic data supplied by Microsoft that can help managers target their ads accordingly. Industry voices are all writing about the launch as major news helping the market prepare in all ways (except one). We do not see anyone commenting on how Microsoft is going to deal with click-fraud. Click-fraud is a damaging concept to the entire PPC market and few are willing to comment about it anyway. No information is forthcoming from Microsoft at this time, but you can bet your annual budget the fraudsters are gunning for the untested system. This should be particularly hot news considering that the busiest time of the year for retail is about to start. Microsoft is suredly getting ready to snuff click-fraud worries as quickly as possible with as little industry commentary as possible. They have it easy when no one questions how they plan to deal with it at launch time. For the advertiser, the best defense against this sort of thing is to measure the financial benefits you get from the program, and don't sweat the small stuff. Be on guard for click-fraud by monitoring sure-fire signs in the statistics, and prepare to ask for assistance should you detect any. ----------------------------------------------------------------- ==> TOPIC: VINT CERF ----------------------------------------------------------------- For those who saw that Vint Cerf was recently hired by Google, and took note that Google is looking at space, (literally space), at NASA, Vint Cerf opens up a little in this interview with Tom's Hardware. One of the things Cerf is known for, is his notion of wanting to connect machines - in outer space. This seems to align pretty well with his new role at Google. http://www.tomshardware.com/column/20050921/index.html Cerf mentions previously being a fan of Altavista. ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: WATSON 2.0 It uses technology feigning artificial intelligence that monitors what documents, (and even highlighted text), is in user focus. Yahoo! Desktop Search comes out of beta today and, as revealed by their blog announcement today, a new "LiveWords" feature also makes it possible for users to have results limited to text that is highlighted and in user focus. Although the approach is through providing a button to access results, the action is similar to what Watson is doing. http://www.ysearchblog.com/archives/000190.html ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> YAHOO! KEYWORD TOOLS http://www.clickz.com/news/article.php/3551931 Essentials: Yahoo! releasing enhanced keyword tools to select advertisers in anticipation of a wider rollout. ----------------------------------------------------------------- ==> TRAFFIC POWER http://www.threadwatch.org/node/4010 Essentials: SLAPP suit is one possible outcome of the saga. ----------------------------------------------------------------- Essential Headlines: http://www.searchreturn.com/newsworthy.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? 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